ContentsAbs After 40 Marketing Tactics
You Will Never Look Like Him Naturally
What Honest People Are Saying About Abs After 40
The Abs After 40 Nutritional Program
The 2 Free Gifts Offered With Abs After 40
Who Would Benefit From This Program?
Abs After 40 is a 90 day three-phase exercise program developed by Mark Mcilyar and marketed through Mike Chang from sixpackshortcuts.com and Six Pack Sleep.It consists of 20 to 35 minute workouts performed 5 days a week. The stated goal of this program is to help men who are 40 and over to increase testosterone production by consuming a nutritious diet (and overpriced supplements), while performing low impact, compound exercises.
According to an affiliate website selling their program,“Ripped Abs After 40 is a breakthrough in geriatrics and has been fully tested and certified to be effective.”
The 3 phases of this program are designed to:
- Facilitate fat loss
- Optimize male hormone production, and
- Accelerate fat burning through a concept called A40s.
This program also comes with an e-book titled, How To Deal With Common Injuries And Gym Problems.
According to their website, the full program is valued at $197, but the first 500 men may qualify for $97. They also claim that the program has a 60-day money back guarantee.
Abs After 40 Marketing Tactics
The marketing tactics used to sell the Abs After 40 program is designed to target emotions, from the headliner marketing video to the sales copy.
For instance phrases like this should raise red flags…
“Do not share this program with men younger than 40. My methods of naturally boosting testosterone will also work for younger men, but I want Abs After 40 to be an advantage that’s only available to guys our age.”
I can’t wait to see this advantage!
Of course that is going to pull in anyone who is looking to see weight loss or nice physical changes, and that is the intention behind the bold language.
Based on a preliminary search for the Abs After 40 program, it appears that there are plenty of positive testimonials. However, after a detailed analysis, most of these reviews are created by marketers who are trying to sell this program so they can earn affiliate commissions.
It seemed obvious that this program was simply a marketing effort designed to separate hard working people from their money.
Mark Mcilyar – You Will Never Look Like Him Naturally
Is this guy for real?
Is he really natural?
Aside from talking and looking like a ripped version of George Bush, what is this guy on?
And more importantly, who is he and why should you believe him?
According to stage32.com, Mark is basically an actor who has appeared in numerous television commercials, and has been a physique model for over 10 years.
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Throughout the marketing effort, Mark claims that simply performing compound movements and eating right will increase testosterone significantly.
While there is a hint of truth to this notion, almost no one over the age of 40 will look like Mark by simply eating right and exercising.
Please don’t believe the hype, Mark is spending a fortune on supplements and will encourage members to do so as well.
To me, it appears that Mark is following the old adage, “Tren hard, eat clen, anavar give up!”
While I have no proof that Mark is on steroids, I wouldn’t be the least bit shocked if he was.
Chances are he is consuming a supplement stack that would rival a skyscraper in order to achieve such a low body fat and maintain his muscle.
In other words, people who take part in his program are going to need more than hard work and a healthy diet to look anything like him.
What Honest People Are Saying About Abs After 40
It is hard to find a real testimonial about the Abs After 40 program, as searching for this program reveals glowing reviews from affiliates who are trying to peddle this garbage in order to line their pockets.
However, I was finally able to find some seemingly honest reviews on Highya.com about Abs After 40.
Another “review” was on the website RipOffReport.com, which basically follows the same flow as the above testimonial.
My Review Of Abs After 40
Even after terrible reviews I still had to try the program for myself in order to really understand how poor the Abs After 40 program really is.
At least I knew what I was getting myself into.I can only imagine how disheartened anyone who purchased this program with high expectations would be after buying it.
Do I Really Want To Give My Credit Card Number To This Unscrupulous Company?
Truthfully, no, but research on this program must be conducted from an internal perspective.
During the process of purchasing the Abs After 40 program, I was greeted by plenty of up-sell efforts for the products Test Reload and Leptin Shred. Finally, I was able to purchase Abs After 40 for $97.
After logging in, I was greeted with the classic congratulatory video on how I made the most important decision of my entire life.
Now what? It wasn’t exactly clear what the next step was so I scrolled down to find Six Pack Short Cuts 2, Six Pack Meal Plan, and Abs After 40.
After clicking on the first program I received an error message and an option to upgrade. After paying $97, I wasn’t exactly interested in paying another $127 and upgrading my membership.
Where Is The Program I Bought?
After clicking on links all around the site, it was clear that this website is designed around up-selling above anything else. In fact, it appears that the website is purposely confusing and misleading in order to encourage people to navigate throughout the website so they spend more money on either products or programs that are being promoted.
Under the exercise programs, I couldn’t even scroll down to the Abs After 40 program when using the Firefox browser and was unaware of it until I looked it up on my mobile device.
After I finally figured out how to actually get into the Abs After 40 video program, I became increasingly more dissatisfied. First of all, all the videos need to be downloaded in order to view them. Overall, there are only 15 video workouts (5 in each phase), 4 introduction videos and one closing video, all the design to up-sell products or other programs.
In fact, in the first intro video to phase 1, Mark explains that it is crucial to include Leptin Shred, a $67 product that contains fenugreek and a couple of amino acids in order to burn fat. According to the comments on the video, I wasn’t the only one that felt like this program is a classic bait and switch effort.
The actual information contained in the video workout isn’t terrible, but is extremely basic and is based around exercises like lunges, bodyweight squats, ab work, push-ups, and jumping jacks. In addition, there are multiple variations of all of these exercises that involve using dumbbells in order to build muscle.
What About The A40s That We Keep Hearing About?
The A40s are Mark’s, “Ultimate ab chiseling training secret.”
Sounds juicy, huh?
But in reality, A40s are simply 4 different ab exercises that are performed one after another without any rest.
So while Mark is not wrong regarding the information in his program, charging people $97 and trying to up-sell them can easily be classified as preying on the ignorant.
Making a course on how to perform basic exercises that anyone should be aware of appears to be more of a scam than something that will actually give anybody six pack abs.
The Abs After 40 Nutritional Program
Mark continually talks about the nutritional program and its importance, yet finding that program on the website is a difficult task. Certain members even suggested that the nutritional program wasn’t available.
However, after searching even more, I was finally able to find the nutritional program. The videos are located in a different section of the site under the ‘Nutrition Programs’ heading and the ‘AA40 Nutrition System’ subheading.
Only two videos in the section can be viewed, the intro, and the first week. All the others are only available on certain specific dates that correspond with the program. After paying an exorbitant amount of money for a program, I expect all the videos to be available so I could download them and watch them.
Why is it designed like this?
Three words: Recurring Monthly Billing
Be Warned: Unscrupulous Monthly Charges To Use The Nutritional Program!!!
Monthly charges will begin after the 14-day trial period of the Nutritional Program!The only reason that they don’t allow members to view these videos immediately is because they want to automatically bill customers after the trial period with $67 monthly charges to use the program.
Wow!If you have already bought this program, get a refund before the 14-day trial period is up or you will be billed $67 every month!
As far as the information contained in the Week 1 nutritional video, the overall diet that Mark has lined out is exactly the type of diet that bodybuilders would consume so I wouldn’t expect a huge nutritional break through in the upcoming videos in order to justify the impending costs.
The information that Mark provides in the first video regarding a diet that promotes hypertrophy and fat loss is accurate, but can be found by anyone willing to take 15 minutes to research the topic.
Even though the information is mildly useful to someone who doesn’t have the first idea about healthy nutrition, the recurring billing tactic out shadows any advantages.
The 2 Free Gifts Offered With Abs After 40
Abs After 40 comes with an e-book and a calendar.
The PDF calendar download is basically useless, it’s literally just a calendar.
This is what it looks like:
The e-book about preventing injuries has some basic information that is accurate.
Again, anyone who knows a little bit about injury prevention that includes warming up, stretching, and cooling down should have a fairly decent understanding of what is contained in this e-book.
Who Would Benefit From This Program?
The only people who would benefit from this program are individuals who don’t understand anything about basic nutrition and exercise. People who aren’t willing to take a couple hours to research nutrition and exercise could find the information that Mark provides to be beneficial. However, almost anyone else has zero reason to purchase Abs After 40.
It appears that many of the people who are buying this program are expecting miracles and simply don’t understand that they are being duped until it is too late.
Maybe I Should Upgrade And Learn More “Secrets”
Why not throw good money after bad?
Maybe the secrets to a 6-pack will be revealed to me if I spend even more money.
This program is designed for people who believe that there is some secret to getting ripped.
As soon as Abs After 40 has targeted people who are easily separated from their money, they do everything they can to keep that process in motion.
60-Day Refund Policy
It is time to put the 60-day refund policy to the test, as this program is a joke at best and a scam at worst. Instantly when I logged into the members area, I was thinking about how to get a refund. People who have purchased this program and want a refund can call the company directly at1-800-655-8576 or email them.
Anyone else who is thinking about joining this program should simply start watching YouTube videos on basic nutrition and exercise instead of shelling out a fortune for the Abs After 40 program.
After contacting Abs After 40 for a refund by email, they stated that they would get back to me in 2 business days.
Final Rating Of Abs After 40
Abs After 40 deserves a 0 star rating because their business is based around continuously charging their patrons, not helping them achieve their fitness goals.
Companies like this epitomize the concept of shady.
While the information contained in the instructional videos was accurate, hidden recurring charges, the extremely steep initial cost, the user unfriendly website, and the constant up-selling efforts are annoying to say the least.
Contrast this with reputable online workout programs like Jim Stoppani’s Shortcut To Size, and well you get the picture.
A program made by a business that has no problem misleading their customers who they are allegedly there to help should be avoided at all costs and honestly has no place existing among actually reputable businesses of the same kind.
After fully grasping exactly how the Abs After 40 program is designed to charge members in any possible way, patrons will likely want to physically fight Mark Mcilyar and Mike Chang.
Come to think of it, maybe this program is designed to give members the internal rage they need pump out rep after rep and get in fighting shape just thinking about these two con artists.
Have You Used Abs After 40? Leave Your Review Below!
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ABS After 40
I tried Abs After 40. Yes, I was stupid enough and I fell for it.
Probably simply because I was desperate at the time as my physical condition at some point quite suddenly started to decline more and more quickly enough that I could notice it int my daily activities. The program is exactly as the article describes it.
It's a scam. All they are doing is just pushing you to sign and by and subscribe and buy again.
But there was the bright side - I started to exercise. The program gave me the push I needed.
I realized quickly enough what the real value is so when I received a totally unexpected bill in my mailbox my reply was immediate and angry enough so all subscriptions were canceled at once.
I've still received a few phone calls from a personal instructor clearly willing to sell some stuff. But they are not really forcing you to purchase, just slightly pushing their agenda.
So my conclusion is - it is kind of rubbish and a scam.
However - it is not as bad as some scam subscriptions you can not get rid off. The exercise program itself - I am not an expert but it kind of works for me.
Of course, there is no chance to get ripped as Mark on pictures but I clearly feel like my clock has turned back few years. This is why I am giving two stars instead of one.
PS. The best benefit from ABS40 program for me was - I found the supplementcritique.com website.
79 out of 81 people found this review helpful.
Seems to be a scam
I bought the program, the Abs After 40, this morning (Jan 27th 2017) and 95% of the menus on the website, lead to an error. So, You can not access the most important parts of the product.
They keep walking you around with stupid videos which don't show any important information, only trying to motivate you for the next step (offering an expensive powder).
I 'll keep waiting for a few days to see what happens with the daily emails with different menus. I paid $97 plus $9 to receive everything also on DVDs.
I may change my credit card to make sure they can not take any money from me.
35 out of 36 people found this review helpful.
It was a good start...
I recently tried Abs After 40. I'm one of those people who were ignorant about nutrition and exercise.
I was savvy enough to stay away from processed food and eat low in salt, carbs and the wrong fats, but I didn't know anything about the role testosterone played on belly fat etc. I wasn't looking to get ripped. I wanted to get healthy and I did.
For that education and for giving me a new string of knowledge to pull on, I give Abs After 40 three stars.
Since beginning my research to primarily reduce belly fat, I've returned to a purely plant-based diet. I've been waiting until my body's protein stabilized before returning to Mark's program.
I agree about the upselling; however, I'm retired and on a fixed income.
I made this very clear to the sales guy who got on the line when I first signed up. He was all ready to be my head coach trainer and talked about how he was going to send me this and that supplement.
He abruptly turned the phone over to a less aggressive person after I explained my financial situation.
I also explained that I have not authorized any continuation of any program outside of the one I already purchased. I was sent an email confirming this.
I was also told to unsubscribe to the three or four emails I was getting a day to buy other products outside of Abs After 40, so I did. Instant relief.
My sixty days was up 2/24/2017; however, it wouldn't have been fair for me to get a refund.
Thanks to Abs After 40 my blood pressure is 106/60, sugar is 95 and cholesterol is 150. My belly fat is diminishing as well.
The doctor told me I have the vital signs of a thirty-year-old. I'm sixty-three.
Imagine, all of these health benefits and I never got further than three weeks into the exercise videos before I shifted my diet.
I'll get more of my money's worth from this program. Actually, I already have as I explained.
I still plan to do the full program and take advantage of my lifetime personal coach by email.
Now, what do I do with the Leptin Shred that I was given as a Christmas present for free shortly after I joined Abs After 40? I felt like I had taken amphetamines the first time I tried it.
I'm a '60's child so I know what I'm suggesting. You might want to stay away from that product.
I agree with the earlier review about www.supplementcritique.com being one of the unexpected benefits of having purchased Abs After 40. Rob's got some really good online books, we were recently given a calorie calculator and he has lots of informative articles, charts, tables, and reviews.
31 out of 32 people found this review helpful.
I have lost weight and gone healthy eating a few times and while I understand Albs after 40 100% try to market you extras, I ignored the extras, and went through their 3-month program and I can absolutely say it works for me.
I lost weight. I leaned up.
It is the most sustainable exercise program I have found. All other attempts I have ended up doing endless cardio and at a level that I was never able to sustain in the long term.
Abs After 40, for me, is an exercise program I can maintain.
25 out of 28 people found this review helpful.
Good Program IMHO
Abs After 40 helped me tremendously. It is a very good workout program and a good eating plan.
I thought the website was very helpful and the videos were good. The models are not on the basic program they sell, but it got me on a good regimen in the gym.
The supplements are a bit pricey but I could feel the impact especially in sex drive but also in my physique. The supplements are too expensive, but I thought they were also very good.
I've moved on to another program and the diet is more more specific, so I weigh meals now, etc, and work out like a beast. I liked Abs After 40 and recommend it if you're trying to get in shape.
Just know they will try to upsell like crazy, but simply say no, it's not a big deal.
16 out of 17 people found this review helpful.
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Ask A Question
User Questions and Answers
What is a good legal abs course for guys over 60? -ron
The How To Get Ripped ebook I sent has everything you need to get great abs at any age.- Rob
5 out of 5 people found this question helpful.
I just read your review and wanted to thank you! Can you recommend a good app for exercises? Thanks -Armando
I actually haven't used any exercises apps. Sorry.- Rob
1 out of 2 people found this question helpful.