Dear Google, We Need To Talk…

By: Rob Miller

Dear Google,
It’s about your search results. We need to talk…

For my visitors who aren’t already aware, our site has seen a significant dip in the google search results starting on Aug. 1, 2018.

Google routinely updates their search results, sometimes as much as several times a day.

This particular update (dubbed the “Medic Update” by some) had a massive effect on the search results, specifically in the health niche.

I can understand their rationale completely.

For a long time, there were plenty of sites that were ranking for heavily searched medical-like terms, that probably should not have been.

I get it…

They have a responsibility to their customers (you, the google searcher) to present the most reliable, informative, and accurate result to your query possible.

With all that said, there’s been some strange results popping up when I run searches for keywords I used to rank for.

In many cases, I’ve been coming across things like:

  • 404 Errors
  • Blank Pages
  • Redirects to totally different sites
  • Extremely thin pages
  • Redirects to “buy cheap viagra” type sites
  • Porn images showing up
  • Etc.

These are not isolated incidents, and they are also not happening on deep pages in the results.

In fact, they’re almost ALL happening on Page 1 of the results, and for literally 100’s of searches I’ve personally conducted.

In many cases, these bad search results have almost completely taken over the page 1 results.

I’ve made a video demonstrating these very searches, check it out below:

There are a ton of search results that I did not include in the video, simply because of time restrictions.

Here are some other examples:

(note:All searches were conducted with a google incognito tab, logged out, and with a VPN. They’ve also been verified by several acquaintances in various locations throughout the US. So no, my computer is not hacked 🙂

Keyword: arthrozene reviews

This is a joint relief supplement I wrote about awhile back.

Our review is rich, and full of content regarding nearly everything there is to know about this supplement.

I’ve personally tested the product myself, and had an older gentleman named Jim test it out as part of our STEPuP program. The purpose of that was to determine if there were major differences between the effects it would have on younger adults (like my 37 year old self), and older adults (Jim is 66 years old).

We have 17 real reviews from users who have taken the product, linked to from the top of the page.

https://www.supplementcritique.com/wp content/uploads/2018/11/arthrozene

We’ve even had the content on the page medically reviewed for accuracy by Dr. Helen Okoye, our in-house medical reviewer.

When I think ‘user intent” for this particular keyword, I think only one thing…

Searchers are looking for real reviews of this particular product.

If you search the term “arthrozene reviews”, this is what you see in the Top 10 results:https://www.supplementcritique.com/wp content/uploads/2018/11/arthrozene review search

3 of the 10 results have nothing to do with the product at all, as well 2 of the youtube videos in the carousel.

The first unrelated result (Amazon) is for a completely different product called Vital 3 Joint Solution.

The second unrelated result (Consumerreports.org) is an outdated article from 2013 that makes no mention of the product named Arthrozene.

Further down the page, in the 5th, 9th, and 10th spots, we have completely (almost) irrelevant pages showing up.

My review is pinned to the bottom of the page in the #8 spot.

https://www.supplementcritique.com/wp content/uploads/2018/11/my review of

For someone searching for real reviews of Arthrozene, this is not helping their cause.

This is somewhat related to the next search…

Keyword: Wachsen Riesig reviews

So Wachsen Riesig was a supplement I actually received a mailer on last month (October), of which I wrote a complete review on here.

Apart from the mailer (and one lone BBB complaint), there was virtually no information about this supplement available online.

I wrote the best possible review with the limited information I had.

If you look at the review, this particular company uses extremely vulgar marketing materials to push their product.

And I specifically called them out on that, along with many of their claims.

If you run a search for wachsen riesig reviews on google, this is what shows up.

wachsen riesig review search

Just like with the Arthrozene review search, the first several results have nothing to do with the search.

The first result is an Amazon listing for a completely different product (which isn’t even available, btw), and unrelated articles on CBSNews.com and WebMD.com.

My review is in the #5 position.

https://www.supplementcritique.com/wp content/uploads/2018/11/wachsen riesig search result

Keyword: shark tank ed pill

For the past year or so, certain unsavory marketers have been pushing a fake ad about some miracle testosterone booster, weight loss pill, even wrinkle creams being seen on the TV show “Shark Tank”.

The ads look like this:

shark tank yoojin and angela kim facebook ad

And lead to pages that look like this:

kim sisters on shark tank promoting testosterone pills

The reality is, these two “sisters” (who aren’t even sisters) did NOTdevelop some miracle testosterone booster / ed pill / weight loss supplement.

I’ve already outed them extensively in this article and this article.

Searchers looking to find out info on this particular product may search several terms.

For example, when I run a search for “shark tank ed pill”, this shows up in the #2 position:

shark tank search 2

Which, if you click on it, what you’ll see is them pushing the exact same B.S. narrative…

https://www.supplementcritique.com/wp

That there was some miracle supplement that landed a huge deal on the show.

This is simply NOT true!

If the searcher clicks on their result before mine, you could almost certainly bet that a good % of the searchers will believe what piop.net says before learning the truth.

Unfortunately, our exposé has been pinned in the #3 spot for a couple of months now.

https://www.supplementcritique.com/wp content/uploads/2018/11/s tank ed

As a matter of fact, we routinely expose similar types of scams, including:

Keyword: conor mcgregor supplements fox news

I exposed this particular scam back in June of 2017, click here to read up on it.

If you search for the term ‘conor mcgregor supplements fox news’, you’ll see another site ranking right up at the top.

conor mcgregor supplements fox news

If you click on that result (which most people do), they go into this long story about how Conor McGregor used 2 supplements called Power Testo Blast and Power Muscle Blast.

https://www.supplementcritique.com/wp content/uploads/2018/11/conor mcgregor fake supplement

It’s 100% fake…

In fact, the only supplement McGregor has ever claimed to have used publicly was BSN Syntha-6 Edge, which he briefly mentioned in a Muscle & Fitness interview.

Further down the results, we have this site perpetuating almost the exact same thing.

https://www.supplementcritique.com/wp content/uploads/2018/11/mcgregorsupps

On this particular url, they claim he is taking a hiatus from the UFC because he was taking some banned supplement named Stamimax.

https://www.supplementcritique.com/wp content/uploads/2018/11/fake conor

Again, simply not true…

Where’s our review exposing the scam?

In the #5 spot…

https://www.supplementcritique.com/wp content/uploads/2018/11/conor mcgregor

I have literally dozens of other Exposés like this, here’s just a few of them:

Denzel Washington And Dr. Phil Did NOT Develop Some ED Pill

Terry Bradshaw ED Pill

Anna And Samantha Martin Were NOT On Shark Tank

No, Morgan Freeman Did NOT Use That ED Pill

No, Zac Efron Did NOT Use Those Supplements

Keyword: evolution lean keto

This is another supplement that uses deceptive marketing to push their product.

Just like with many of the others, they’ve been pushing the “Shark Tank Weight Loss” narrative.

evolution lean keto on entertainment today

We outed the whole thing in an exposéwe published on October 15th.

Yet, if you search something like “evolution lean keto shark tank“, you’ll see nothing but sites perpetuating the scam.

https://www.supplementcritique.com/wp content/uploads/2018/11/evolution keto shark

Further down the results we have 2 Amazon listings that have nothing to do with the product, a blank page, and another url that perpetuates the scam.

https://www.supplementcritique.com/wp content/uploads/2018/11/evolution lean

So where is my exposé warning people about this particular scam?

Where else but Page 5 of the results:

https://www.supplementcritique.com/wp content/uploads/2018/11/evolution page

Keyword: over the counter viagra

When I think “user intent” for this particular keyword, I think 2 things…

  1. Someone is literally searching for a way to buy viagra over the counter (as in, in a store like CVS, Walgreens, etc.)
  2. Since buying Viagra over the counter is not legal (or recommended, even if you did find someone selling it!), the user is searching for an “herbal equivalent”.

Here are the problem results:

otc viagra search 1

When you click that result, this is what you see:

https://www.supplementcritique.com/wp content/uploads/2018/11/keyword stuffed

It’s a very heavily keyword stuffed page, that really doesn’t provide any credible info on the search at all.

What’s worse is, as you scroll a bit down the page, you’ll see a popup show up.

https://www.supplementcritique.com/wp content/uploads/2018/11/otc viagra pop

If you try to X it out, the entire page redirects and I get a malware warning from my virus protection software.

Here’s a screencast:

https://videos.supplementcritique.com/posters/bad result
bad result 1 - otc viagra
SupplementCritique.com Video
0views

Further down the page, you’ll see another similar result.

https://www.supplementcritique.com/wp content/uploads/2018/11/otc viagra search

While this page doesn’t redirect, it’s clearly a keyword-stuffed page that does not provide any credible information.

See for yourself here.

Below that you have the following:

https://www.supplementcritique.com/wp content/uploads/2018/11/otc viagra search

Well, “hotelmiramare.com” redirects to a totally different site selling fake Viagra.

See for yourself:

https://videos.supplementcritique.com/posters/otcviagra
OTCViagra Redirect To Different Page
SupplementCritique.com Video
24views

Re-purposed URLs Popping Up Everywhere

Another thing I’ve noticed was the resurgence of expired domains popping up.

For example, one product I’ve written about extensively is a supplement called Vigrx Plus.

If you search the term “vigrx plus reviews“, the very first result that shows is a domain name called mbpi.org.

https://www.supplementcritique.com/wp

If you look at the history of this particular url on Archive.org, you’ll see that it used to be an environmental assessment website.

https://www.supplementcritique.com/wp content/uploads/2018/11/mbpi in the

In that same search you’ll see a site called “Hawaii-conference.com” showing up in the #5 spot.

https://www.supplementcritique.com/wp content/uploads/2018/11/hawaii conference

This particular url was redirected to a site called uhhconferencecenter.com, and had a ton of legit backlinks going to it.

https://www.supplementcritique.com/wp content/uploads/2018/11/redirected url

Those backlinks are what drive this particular url (and mbpi.org) to the top of the search results, not the quality of their content.

Another site I’ve seen popping up all over the place is envisionsolutionsnow.com.

This site used to be a full-service healthcare marketing communications consulting firm.

https://www.supplementcritique.com/wp content/uploads/2018/11/envision

Now it’s a supplement review site that shows up for terms like “vitapulse reviews

https://www.supplementcritique.com/wp content/uploads/2018/11/envision 1

andro 400 reviews

https://www.supplementcritique.com/wp content/uploads/2018/11/envision 2

and “zyrexin reviews

https://www.supplementcritique.com/wp content/uploads/2018/11/envision 3

Other sites I’ve been seeing getting away with the exact same thing include:

ahcafr.com, which was originally an “Arkansas Health Protection Guide”.

https://www.supplementcritique.com/wp

Interstitialarts.org, which used to be a site about Artists without borders

https://www.supplementcritique.com/wp

Brightfuturesforfamilies.org, which was originally a “national initiative for families and communities to promote and improve the health and well-being of children of all ages”.

https://www.supplementcritique.com/wp content/uploads/2018/11/bright

elasticss.com, which was a blog about elastic CSS framework of all things.

https://www.supplementcritique.com/wp

mynvfi.org, which was originally the National Vitiligo Foundations website.

https://www.supplementcritique.com/wp

And the list goes on and on…

This technique of buying expired domains and re-purposing them is nothing new. It’s been going on for as long as I can remember, I’m just very surprised to see this particular tactic working in 2018.

Conclusion

I could go on and on and on about this…

I’m not exactly sure why google is ranking these types of sites, especially the ones in the video.

Are they relying too much on links?

My suspicion is yes, they are.

For the longest time, whenever SupplementCritique.com experienced a traffic drop like this in the past, there was always one way around it: Write better content and make a better site.

We’ve always strived to “do our best” and “do it the right way”, and make it a point to write informative, well-researched, and fun articles and reviews.

However, with results like these showing up, I’m really not sure I could write anything better than I already have.

It’s very disheartening to see results like these popping up, especially considering all the near-daily positive feedback in the form of emails and comments we get thanking us for “saving them” from a potentially dangerous or financially draining product.

Here’s just a few of the more recent ones:

https://www.supplementcritique.com/wp content/uploads/2018/11/thank you email

https://www.supplementcritique.com/wp content/uploads/2018/11/thank you email

https://www.supplementcritique.com/wp content/uploads/2018/11/thank you email

https://www.supplementcritique.com/wp content/uploads/2018/11/thank you email

We’ve written numerous articles informing those who have been sucked in by a free trial, debunking potentially dangerous myths about ‘permanent enlargement pills‘, and countless others.

Despite the setbacks, I’ll continue to do my very best at helping you find the best supplements possible.

I always try to find a way to turn a black cloud into a silver lining, and this time is no different.

If you have any questions, you can always reach out to me here.



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Author: Rob Miller

Supplement Critique

Rob Miller founded SupplementCritique.com over 7 years ago, and has been the chief editor ever since. He has a diploma in Advanced Dietary Supplements Advisor, and worked at GNC for 3 years. He KNOWS supplements, both inside and out. Rob currently resides in Jupiter, FL, with his wife of 4 years.  Learn more about him in his Bio here. Follow him on Twitter , Facebook, LinkedIn, or find him on Google +.